Daorach Preechatham (CST, Gallup Strengths Coach, Sales OKR Coach)
CST- Certified Sales Trainer
Certified Gallup Strengths Coach with Top-5 of Maximizer/ Analytical/ Focus/ Learner/ Responsibility
Certified OKR Practitioner
Professional Profile:
  • Education:
    • Bachelor of Science, Srinakarinwirot University, Thailand
    • Certified Sales Trainer and a member of the Sales & Marketing Institute International, Australia
    • Human Resource Organizational Development (HROD) Certificate, National Institute of Development Administration (NIDA), Thailand
    • Certified Gallup Strengths Coach (2021)
    • Certified OKR Coach (2022)
  • Professional Career:
    • General Manager- Sales & Marketing |Worldex Co., Ltd. (trade exhibition business)
    • Group Sales Manager-the METALEX and the Manufacturing Expo| Reed Tradex Co., Ltd. (trade exhibition business)
    • Country Manager- Asia Business Forum (Thailand) Co., Ltd. (business  professional business conference organizer)
    • Managing Director, Sales Director, Group Editor| Thai Trade & Industry Media Co., Ltd. (a publisher of manufacturing trade magazines namely; Asia Pacific PLANT MANAGER magazine, Asia Pacific METALWORKING magazine, and Asia Food & Beverage magazine)
  • Professional Achievement:
    • More than 20 years in B2B consultative sales with a focus on manufacturing, exhibition, and media industries
    • Always exceeded sales targets in every assigned project (approx. 20-50% beyond targets) with a successful sales conversion rate of 80% on average
    • Raised company’s status from a net loss to profits within a year (at Asia Business Forum Thailand
    • Initiated and established the performance measurement indicators and successful sales models and guidelines for sales job function in lines with the company’s performance, goals and directions at all companies worked with
  • Key skills and expertise:
    • Hands-on experiences and topical training on;
    • Sales team development and management
    • Sales performance and KPI
    • Sales pipeline management
    • Sales coaching
    • Sales profiling and analytics
    • Selling skills (basic and advanced levels)
    • Sales mindset
    • Sales communication
    • Sales conversation
    • Sales negotiations
    • Sales objection handling
    • Price objection handling
    • Sales storytelling
    • New business generation
    • Strengths-based selling
    • Sales Strengths Coaching
  • Industries:
    • Delivered successful specific sales training/ facilitating and coaching to corporate clients, mostly; global companies in various industries such as manufacturing, machine & tooling, exhibition, media, food manufacturing, building and construction, chemical, corporate banking, etc.